This renovation of the first floor of the historic Woodward Building in downtown Birmingham houses a clinical spa that offers the most advanced non-invasive treatments for the body, face, and skin.
Soft, fluid forms and earthy, sophisticated Italianate tile and bronze materials reference the practice’s branding, the Neolithic earth goddess, fertility symbols, and the rivers of life. Flowing water features, scented air, and soothing sounds enhance the visitor experience.
The entrance lobbies and treatment bar are bright and open with views to the busy street outside.
Inside the main entrance, visitors are greeted at a curved desk with water imagery and the spa’s branding projected on the wall above.
The large, curving walls are coated in a shimmering, iridescent plaster and conceal the waiting room and clinical spaces, creating separation to ensure privacy and relaxation.
The lighting and materials in the waiting room, hallway, treatment rooms, and restrooms create a quiet, soothing environment.
Shelves inspired by the shape of a water droplet display skincare product offerings.
Behind the retail area, the oval-shaped waiting room is covered in a custom wallcovering inspired by the spa’s branding, and oval windows allow a limited amount of natural light into the space.
Taking inspiration from water and elements of nature, the space provides a place of relaxation and respite from the busy downtown environment just outside its doors.
