Blueroot’s flagship location provides a place for clean food and community in Birmingham’s Pepper Place.
Located in the Lakeview District in Birmingham’s urban core, Pepper Place is a vibrant design & entertainment destination. After years of serving customers via Saturday pop-ups at Pepper Place Market and a small outpost location in Mountain Brook Village, Blueroot needed a space of their own. Blueroot’s bright, delicious, nutrient-rich food informed the design, and the layout of the store makes selecting from their menu of salads, grain bowls and grab-and-go options intuitive and simple. With a pass-through to the full kitchen, the serving line features quartz and stainless millwork to ensure cleanliness. A light-filled area with a large community table and individual tables made by Magic City Woodworks, a local non-profit organization aimed at equipping young men with job skills, provides seating options for dine-in customers. Large windows face the Dr. Pepper Co. sign, a remnant of Pepper Place’s history as the Dr. Pepper Syrup Plant and Bottling Company. Wire and rattan light fixtures and a collection of plants provided by Botanica, a local nursery, add natural texture and life to the space. Bright, bold tile behind the serving line and in the restrooms provide pops of color in Blueroot’s signature blue. From the restaurant’s location to their use of local produce and goods, Blueroot’s flagship store was designed to enhance the well-being of its customers and community.