As part of a team of local architects, CCR worked under Kansas City-based Populous to transform a brutalist building from the 1970s into a clean, modern venue to host regional and national sports competitions, concerts, and events.
The major project components include a new entry plaza, new three-story lobby, and a complete interior renovation.
Our team replaced the arena’s original façade with a new three-story glazed lobby addition that faces the Birmingham skyline, fills the lobby with natural light, and invites visitors to the arena through a tree-lined entry plaza.
New stairs, elevators, and escalators in the lobby provide clear wayfinding and an expedited entry and exit process.
The Main Concourse renovation included opening it up to the seating bowl to enhance connectivity and wayfinding, incorporating new lighting and signage, and upgrading the concessions stands and restrooms to modern arena standards.
By creating a break in the original seating bowl, we were able to add two premium seating levels: the Suite Level with 12 private suites and the Club Level above. The Club Level can accommodate larger parties and provide an elevated viewing experience with nearby bar access.
The renovation has improved every step of the visitor experience and attracted a new generation of high-profile performers, sports competitions, and major regional and national events, and supports the upward trajectory of the city of Birmingham.
