Birmingham auto dealer Red Mountain Rovers recently purchased a large warehouse in the Lakeview district and plans to transform the building into a new dealership.
The building, located at 2625 Fifth Ave. S., formerly housed Williams Machine and Welding Co.
Brothers Kip and Sean Eden rented a space two blocks away from the warehouse for the past 12 years.
At the current location, all cars are parked outside, and there isn’t much room for visitors to park. However, the new warehouse is large enough for them to house most of the inventory inside and will have better visibility.
Another perk to the new location is the fact there is a mechanic shop already on the property – Hutchinson Automotive. The brothers plan to continue renting to the business so they can repair clients’ cars on the property without bringing in any equipment or hiring any mechanics.
Before they open in August, the brothers will work with CCR Architecture & Interiors on the design of the dealership, replace the windows, and add glass garage doors. They will also paint the building, adding their red mountain logo throughout.
The dealership is focused on Land Rovers but also sells Toyota, Mercedes and Jeep vehicles. They call themselves a “laid-back” dealership where customers can come in without feeling any pressure to buy a car.
Learn more in the article originally published by Birmingham Business Journal.